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Integrating Innovations Into a Company’s Strategy Through a Concept of Sustainable Futures Business Design
(2023)
Tutkimuksen tavoitteena oli analysoida tulevaisuuden ennakoinnin, tulevaisuus-, palvelu- ja liiketoimintamuotoilun roolia kestävän liiketoiminnan ja kestävyysstrategian luonnissa. Tarkoitus oli ymmärtää kuinka strategia-, liiketoiminnan kehitys- ja...
The goal of this research was to analyze the role of futures foresight, futures design, service innovation design and business design practices in sustainable business and sustainability strategy creation. The focus was to understand how strategy, business development, and sustainability professionals use these methods in their work, what kind of challenges they face, and what kind of best practices and success factors there are. Based on this knowledge, the study develops a practice-oriented concept for improving the existing theoretically well-founded frameworks of using futures foresight and service design by professionals for successfully embedding sustainability into a company’s strategy. This concept is titled “a concept of sustainable futures business design”. The analysis was done by building a theoretical framework of combining futures foresight and design, futures-oriented service innovation design, and business model innovation and design for sustainable business and value creation. The current futures foresight and design practices were studied through qualitative research by interviewing sustainability, strategy, and futures foresight experts in different companies in Finland. The research results show that by developing futures foresight and design capabilities and integrating foresight and design processes, companies could use the futures foresight information and results more extensively in several company functions for sustainable business. The results were used by creating a model for combining the processes between sustainable development and service innovations and business development. The purpose of the integrated concept is to enable easier processes and methods for analyzing sustainability value creation opportunities and developing sustainable business innovations with foresight and design tools. The concept is intended to serve as a basis for further development and adjustment to the needs of various companies in different industries....
The goal of this research was to analyze the role of futures foresight, futures design, service innovation design and business design practices in sustainable business and sustainability strategy creation. The focus was to understand how strategy, business development, and sustainability professionals use these methods in their work, what kind of challenges they face, and what kind of best practices and success factors there are. Based on this knowledge, the study develops a practice-oriented concept for improving the existing theoretically well-founded frameworks of using futures foresight and service design by professionals for successfully embedding sustainability into a company’s strategy. This concept is titled “a concept of sustainable futures business design”. The analysis was done by building a theoretical framework of combining futures foresight and design, futures-oriented service innovation design, and business model innovation and design for sustainable business and value creation. The current futures foresight and design practices were studied through qualitative research by interviewing sustainability, strategy, and futures foresight experts in different companies in Finland. The research results show that by developing futures foresight and design capabilities and integrating foresight and design processes, companies could use the futures foresight information and results more extensively in several company functions for sustainable business. The results were used by creating a model for combining the processes between sustainable development and service innovations and business development. The purpose of the integrated concept is to enable easier processes and methods for analyzing sustainability value creation opportunities and developing sustainable business innovations with foresight and design tools. The concept is intended to serve as a basis for further development and adjustment to the needs of various companies in different industries....
